The Challenger Sale Dixon, Matthew

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The Challenger Sale Dixon, Matthew

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes

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The Challenger Sale (Matthew Dixon)

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about ...

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that ...

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