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Misbehaving Thaler, Richard H.
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Misbehaving
Misbehaving
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author
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Misbehaving (Richard H. Thaler)
Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our ...
Misbehaving (Richard H. Thaler)
Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds ...
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Jazyk: Anglický, Počet strán: 432 strán, Náučná a odborná: áno, Cudzojazyčná literatúra: áno
Všeobecné parametre
- Výrobca Penguin Books
- knihy penguin books
- Part number 0241951224
- Ean 9780241951224
- Náučná a odborná
- Cudzojazyčná literatúra
- Uvedenie na trh 2010
Ostatné
- Jazyk Anglický
- Počet strán 432 strán
-
Kódy predajcov
9780241951224