Marketing: An Introduction Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Marketing: An Introduction (Gary Armstrong, Philip Kotler, Marc Oliver Opresnik)

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through ...

Marketing: An Introduction (Gary Armstrong, Philip Kotler, Marc Oliver Opresnik)

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value — creating it and capturing it — ...

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