Mapping Experiences James Kalbach

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Mapping Experiences Kalbach, James

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Mapping Experiences (James Kalbach)

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for ...

Mapping Experiences (James Kalbach)

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn ...

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