Hybrid Food Retail Bernhard Franken

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Hybrid Food Retail: Staging the Supermarket for the Experience Economy

Online shopping and changing consumer demands radically transform the food retail industry for the first time since the ...

Hybrid Food Retail: Staging the Supermarket for the Experience Economy

Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is currently one of most creative fields for designers, architects and other professionals ...