Encyclopedia of Survey Research Methods (Paul J. Lavrakas)

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Encyclopedia of Survey Research Methods (Paul J. Lavrakas)

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals ...

Encyclopedia of Survey Research Methods (Paul J. Lavrakas)

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way ...

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