Consumer Behavior and Culture

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Consumer Behavior and Culture (Marieke de Mooij)

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect ...

Consumer Behavior and Culture (Marieke de Mooij)

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they ...

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