Building Strong Brands

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Building Strong Brands David A. Aaker

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

skladom 1.99 € o obchode +420272049341 email

9.99 €

Do obchodu megaknihy.sk

Building Strong Brands (David A. Aaker)

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In ...

Building Strong Brands (David A. Aaker)

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. ...

23 dni o obchode email

11.00 €

Do obchodu gorila.sk