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Rhetoric of Logotypes: A Primer for Visual Language
Rhetoric of Logotypes: A Primer for Visual Language
The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.
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Rhetoric of Logos (Eduard Helmann)
The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- ...
Rhetoric of Logos (Eduard Helmann)
The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the ...
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Dizajn: áno, Jazyk: Anglický, Počet strán: 144 strán, Náučná a odborná: áno, Cudzojazyčná literatúra: áno
Všeobecné parametre
- Výrobca BRAUN
- knihy braun
- Ean 9783721209570
- Náučná a odborná
- Cudzojazyčná literatúra
- Dizajn
- Uvedenie na trh 2016
Ostatné
- Jazyk Anglický
- Počet strán 144 strán
-
Kódy predajcov
9783721209570