Bloomsbury Sustainable Marketing Michelle Carvill, Gemma Butler , Geraint Evans

Name: Bloomsbury Sustainable Marketing Michelle Carvill, Gemma Butler , Geraint Evans
Brand: Bloomsbury
SKU: 5862503
ISBN: 9781472979131

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Sustainable Marketing

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or ...

Sustainable Marketing

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee ...